First, let’s discuss the most common domain types for PBNs.

  • Expiring Domains which are usually available on auctions.
  • Recently Expired Domains, those that were not bought on auction and expired.
  • ‘Free To Register’ or Expired Domains that expired a long time ago but still have live backlinks.
  • Active Domains which are active websites for sale.

To find expiring and recently expired domains, go to registrar auction pages such as GoDaddy, Dynadot and others. You can also use tools specifically designed to find these kinds of domain such as, Domcop and others we’ll discuss in the future articles.

In the next two articles we’ll go in detail into finding and buying these domains. However knowing where to get these aged domains is not enough. It’s also crucial that you know if these domains are any good.

How To Analyze Domains

analysis photo

First on the checklist is to ignore PageRank. It became completely irrelevant when they stopped updating it publicly so no need to get hung up on it. Instead, focus on the most important metric, which is the live backlinks. Are they contextual? Will they stick for some time? Are they on authority websites?

The second important metric is the website and domain history. Check the history to see if the domain was already used for a PBN? Check how many times the domain dropped (look for less than 3 in 10 years).

And for the third metric you have the clean link profile and anchor text (that means no adult, pharma or gambling keywords).

There are other metrics to consider such as minimum MOZ Domain Authority and Page Authority of 20 and Majestic Citation Flow and Trust Flow of 12 (you can read more about these metrics in the Checklist).

You can do analysis of the domains with MOZ Open Site Explorer, MajesticAhrefs or

If your domains tick all the boxes, you’ll end up building a really powerful PBN.

Keep in mind: Good domain analysis is vital to the process.

Registering Domains

When you have selected your domain, make sure you use different registrars when buying them. You can go with NameSilo, NameCheap and Dynadot. There’s a lot more registrars, so just mix things up.

Use Whois privacy for around 20% of your domain and completely different information for all others.

Lastly, don’t forget to always use different contact information on all domains. You can use FakeNameGenerator for “inspiration”. Always use an actual physical address.

If you follow all the pointers discussed in this article there should be no problems in getting started with your Private Blog Network.